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Social Media Marketing: An Hour a Day
Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.And the result was a...
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6 Powerful Social Media Persuasion Techniques
Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential. Ultimately, you’re after...
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How to Use Social Media for Crisis Management
When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.However, many businesses are starting to use social media as a tool for...
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4 Ways to Measure Social Media and Its Impact on Your Brand
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to...
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4 Ways Social Media Is Changing Your Relationships
One main facet of social media is its emphasis on creating and maintaining relationships.All the content you create, all the following you build, each of these is designed to create and foster more...
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Dealing With Employees Who Are Social Media Celebrities
One of the big promises of social media is that literally anyone can become a celebrity now because of cheap and easy access to social media tools. We all have a shot at our 15 megabytes of fame if we...
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Are You Using Social Media as Social Proof?
Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business?You can, and social...
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Busting the Top 3 Guest Blogging Myths
What’s smarter? Putting all your eggs into your own blog basket or placing a few real fine blog posts on another person’s blog? If you’ve pondered these thoughts, keep reading…Guest blogging has been...
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5 Ways to Effectively Manage Your Online Reputation
Are you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there’s no doubt that reputation is a major factor in making a decision.After all, would YOU do business...
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6 Social Media Success Metrics You Need to Track
People who say social media isn’t measurable aren’t looking very hard.The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t...
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Do You Have Social Media Clout?
When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted...
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How to Influence People With Social Media
In this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter. Mark is also an MBA teacher at Rutgers University.Mark shares how social media influence impacts...
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Does Your Klout Score Determine Your Value?
What makes Adele a better singer than Rebecca Black?Is it her magical vocals or her higher Klout score?And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less...
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How to Boost Your Influence Using Your LinkedIn Profile
Is your LinkedIn profile working for you? Want to build a presence that supports your company role? While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters,...
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6 Ways to Use Advanced Twitter Search for Increased Influence
Do you want to be a recognized expert in your industry? Looking for relevant conversations to weigh in on? Using Twitter’s Advanced Search to monitor keywords and conversations can help you connect...
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Influence and Persuasion: New Insights From Robert Cialdini
Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr....
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